This brief was to rebrand a local business or service that could benefit from an elevated visual brand.

I chose ‘Shiba’s Kitchen; in Pyrmont as they have an inconsistent brand with multiple logos used across their collateral and Surry Hills location.

To rebrand them I chose a Simple, vector style inspired by modern Japanese businesses to compliment their cuisine and make them unique to the surrounding businesses that did not have this visual language. I used my expertise in minimal animations, cute aesthetics and limited colours to create a cohesive brand including mockup merchandise and packaging as well as characteristic patterns and a logo suite.