TORRENS PACKAGING ASSIGNMENT

Countess lip products aim to respond to the market gap in the cosmetics industry regarding the intersection between alternative aesthetics and luxury, quality products. 

In order to fill this gap in the form of Countess’s packaging design, I have utilised traditional gothic visuals such as fangs, vampires, ornate architecture etc., and given them new life in the form of the modern, minimalist look that communicates luxury and quality.

Additionally, by applying design thinking models to the functionality of the package design, a fresh, unique and original box function, fit for the Countess brand.